DealOnTheWay, a mobile marketing platform for retailers and brands to send targeted mobile discounts to users. DealOnTheWay brings you the latest deals on food, entertainment and shopping - when you need them, where you need them.
Ago has a consulting background and specialises in Marketing and Sales i.e. successfully taking products to market. In this phenomenal interview, Ago admits that he always had the entrepreneurial bug in him; and so, it was simply a matter of time before leaving the corporate world and launching a startup. DealOnTheWay is the result of this burning desire.
With DealOnTheWay, users select what kinds of deals they are interested in, and DealOnTheWay sends them a message on their mobile every time they are near something they might like at a time that is relevant to them.
This offering has remarkable benefits for both consumers and retailers. From a consumer's perspective, the key benefits are:
- Relevant deals that offer great value for money
- Ability to share deals with friends and obtain rewards
- Social gaming engagement
The benefits for retailers are:
- Increase in traffic, revenues and brand awareness
- Greater understanding of customer preferences and profiles through advanced analytics
- Improved stock management and a reduction in inventory cost
How does DealOnTheWay make money? Ago has identified three main sources of revenue:
- Subscription based model based on levels of service: certain number of deals that you can redeem each month
- Mobile advertising => pay per view
- White label solutions for large accounts and retailers
DealOnTheWay have successfully pitched for Venture Kick Phase I and received seed funding of 10'000 CHF. In addition to this, DealOnTheWay has been accepted into the Venture Training, a 5-day bootcamp intended to fast-track entrepreneurs with promising ideas.
DealOnTheWay will be launching shortly. I cannot wait to try it!
D.